Those who have a ‘why’ to live, can bear with almost any ‘how’.
Viktor E. Frankl,
The company I work for encourages us to find our purpose and to live it everyday. Not only are we encouraged to find and live our purpose but each of our brands have a purpose as well. What’s really great about it is that everyday, in some way, I get to put some positive energy into this world.
And yes, for the skeptical out there, initiallyit did all feel like a marketing ploy but each year the campaignsevolve so that through them we do not just “give a man fish but we teach him how to fish”. In this way, the campaigns have long lasting benefit on the communities and individuals that they touch.
Have youfound your purpose yet? What’s your passion in life. Start there and you will find your purpose.